| Abstract: |
Podcasting represents an emerging digital platform for indigenous language preservation, yet its
application to Igbo language content in Nigeria remains under explored. This study investigates
the challenges and prospects of running Igbo-language online podcasts in Enugu North Local
Government Area. Adopting a mixed-methods research design, the study surveyed 384
respondents comprising 156 podcast creators/aspiring creators and 228 podcast listeners/potential
listeners through purposive and multistage sampling techniques. Data collection utilised structured
questionnaires and in-depth interviews, analysed using descriptive statistics, chi-square testing and
thematic analysis. Anchored on Diffusion of Innovations Theory, findings revealed significant
challenges including inadequate technical infrastructure (M=4.67, SD=0.58), limited funding and
monetisation opportunities (M=4.72, SD=0.55), content development difficulties (M=4.52,
SD=0.67), narrow audience base (M=4.11, SD=0.83) and weak institutional support (M=2.17,
SD=0.81). Statistical testing (??=342.67, df=4, p<0.001) confirmed that technical and financial
constraints significantly limit podcast production capacity, whilst weak institutional support
(??=94.35, df=4, p<0.001) significantly constrains development. Findings also demonstrate
substantial prospects: rising smartphone penetration (78.6%), potential for cultural preservation
(M=4.42, SD=0.71), diaspora engagement opportunities (M=4.38, SD=0.73) and integration with
modern storytelling formats (M=4.35, SD=0.75). The study concludes that whilst Igbo-language
podcasting faces formidable obstacles, strategic interventions addressing infrastructure deficits,
funding mechanisms and content quality can unlock significant potential for language
revitalisation and cultural transmission. |
EBONYI JOURNAL OF LANGUAGE
