| Abstract: |
This study explored the relationship between language choices and self-presentation strategies in online
profiles, shedding light on how individuals construct and perform identity on social media platforms.
Through a qualitative approach combining linguistic and non-linguistic analysis, this research examined
the linguistic features and self-presentation strategies employed by individuals on social media, highlighting
the complex and dynamic nature of online identity construction. The study adopted Leary and Allen?s
(2011) Self-Presentation Theory and Fairclough?s (2003) Discourse Analysis as theoretical models to
explain how individuals derive a sense of identity from group memberships and how language choices
reflect and shape these identities. The study contributes to understanding of the intricate relationship among
language, identity, and technology. It also offers insights into the ways that social media platforms shape
and are shaped by individual identity performances. Ten (10) excerpts purposively selected from FaceBook
posts formed the data for the study. The findings reveal that language choices play crucial role in shaping
online identities, with individuals strategically using words and emojis to negotiate and perform different
aspects of their identities. The study concluded that online users employ diverse strategies such as
ingratiation, supplication, and self-promotion, to construct their choice identities; and that online identity
construction is fluid and context-dependent. It recommends further longitudinal and cross-cultural research. |
EBONYI JOURNAL OF LANGUAGE
