| Abstract: |
In Nigeria, the rapid expansion of digital platforms has enabled new forms of storytelling that both preserve
and transform cultural identities while generating economic opportunities. However, empirical analyses
linking these developments to socioeconomic outcomes remain limited. This study investigates how digital
storytelling, mediated by technoscientific infrastructures, contribute to cultural identity construction and
socioeconomic development in Nigeria. Using a qualitative multi-case study approach, the research
examines selected Nigerian digital storytelling ecosystems, including Nollywood digital distribution, social
media content economies, and indigenous language digital activism. Leaning on the relativeness of Digital
Labour Theory, the study employs textual, platform, and discourse analysis to explore how digital
storytelling commodify new business models emerging around digital storytelling, such as subscription
based services and online platforms. The analysis demonstrates that digital storytelling functions as a form
of digital labour that generates income, enhances visibility, and stimulates participation in the creative
economy. Findings reveal that digital storytelling facilitates identity negotiation, cultural preservation, and
new income streams through platform economies. The study argues that digital storytelling constitutes a
critical driver of Nigeria?s creative economy and proposes policy frameworks for inclusive digital
development. |
EBONYI JOURNAL OF LANGUAGE
